Rovi Lucca
A brand that puts down roots...
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Some voices don’t need to be loud to be heard.
Rovi Lucca is one of them. It doesn’t call for attention – it stays.
Michael Jondral heard it too – not as a statement, not as a trend, but as something that resonates deeply. Not because it’s new. But because it feels real. Founded by Bradley Seymour and Fabrizio Taliani, Rovi Lucca is rooted in a place that truly exists: Where cypress trees rise into the sky, where stone and fertile earth scent the air, and terracotta is not a design choice, but a memory of centuries past.
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Vendor:Rovi LuccaCasual Jacket "The Garden Jacket" made from English Cotton
Regular price € 699,03 EURRegular priceUnit price per -
Vendor:Rovi Lucca
Bermuda Shorts "The Garden Shorts" made from Irish Linen
Regular price € 485,58 EURRegular priceUnit price per -
Vendor:Rovi Lucca
Casual Jacket "The Garden Blazer" made from Irish Linen
Regular price € 880,47 EURRegular priceUnit price per -
Vendor:Rovi Lucca
Trousers "The Core Garden Pant" made from English Cotton
Regular price € 373,53 EURRegular priceUnit price per
The gardens of Lucca as inspiration
The gardens of Lucca were not created by chance, but are the result of moderation, patience and respect.
Neither wild nor completely tamed, but cultivated with the subtle restraint that is so typical of the Italian culture of beauty.
They breathe tranquillity, structure and life in perfect harmony. Every path, every wall, every shadow seems to have been conceived by a subtle mind.
Those who walk through these gardens are not simply inspired - they are reminded.
Reminded of the essence that always rests in silence. Reminded that moderation is not a constraint, but true liberation; that elegance does not live from loud noise, but from an inner serenity.
And it is precisely this attitude that Rovi Lucca brings back into everyday life - a piece of clothing that accompanies us, rather than calling out to us.
Clothing that tells more than it shows
The current collection from Rovi Lucca is not a style concept, but more of a narrative. Like a finely sketched diary that picks up on historical influences and reinterprets them.
Inspired by the legendary gardens once designed by Elisa Napoléone Baciocchi, the collection combines reduction, thoughtfulness and careful craftsmanship.
The "Garden Jacket" made of English cotton deliberately dispenses with effects. It is thoughtfully designed, functional in its details and gains character every time it is worn. The contrasting pockets set subtle accents, the cut is balanced, clear and comfortable to wear.
The "Garden Blazer" made from Irish linen also follows this principle: a garment with understated elegance - not made for a grand entrance, but for the right moment.
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Vendor:Finamore 1925
Sports Shirt "Mago Guru" made of pure Linen - Collo Donato
Regular price From € 372,47 EURRegular priceUnit price per -
Vendor:Rovi Lucca
Hat "The Garden Bucket" made from English Cotton
Regular price € 138,73 EURRegular priceUnit price per -
Vendor:Rovi Lucca
Apron "The Garden Apron" made from English Cotton
Regular price € 293,48 EURRegular priceUnit price per -
Vendor:Paraboot
Sandals FERRET "Le Cap" made of Brown Calfskin
Regular price € 400,22 EURRegular priceUnit price per
The "Garden Shorts", also made of Irish linen, pick up on this idea - wearable, not arbitrary, as if made for an afternoon in the shade of an old lemon tree. The matching "Core Garden Pant" made of cotton seems like the logical extension of this idea.
The "Garden Bucket Hat" is not fashionable - it makes sense. A silhouette, as we know it from old black and white photographs, transferred into new material. And if you need space for thoughts or a blanket in the park: "The Garden Tote Blanket" is just that - functional, but with attitude.
None of these items of clothing scream for attention. They look like objects that have fallen out of another time - not out of nostalgia, but out of permanence.
How do you combine Rovi Lucca?
The best way is not to explain it.
A denim or linen shirt from Borriello or Finamore underneath - worn, not styled. Unlined cloth trousers or chinos that don't look new, but familiar.
That's all you need. And anything else would be too much.
Stylistically, Rovi Lucca moves between post-Ivy and Japanese purism, linked by the grounding of a Tuscan afternoon.
Not a look for effects. Not a look for sensation.
A look for living.